Sending electronic messages has been happening since the 80s and most likely before that. Since then, a lot has changed with how you can design an email for marketing, but the systems are still relatively the same. Email marketing is one of the most cost-effective types of marketing, since you can reach thousands of people with the same exact message and be able to track their actions very specifically.
Mindful Coding Solutions uses a toolset that allows the best email marketing deliverability rates while remaining responsive and engaging.
Email Marketing Statistics
Details of your email marketing campaign can be tracked to very specific actions.
- Who opened your email?
- What links were clicked?
- Did any emails bounce (were not deliverable)?
- Who unsubscribed from your mailing list?
These details help to determine how effective your campaign was and potentially how you may need to modify it for future email marketing blasts.