Develop a niche
As a lawyer, one of the most effective marketing strategies you can employ is to develop a niche. By specializing in a certain area of law, you can become known as an expert in that field and attract clients who need your services. When choosing a niche, consider what areas of law interest you and where your skills lie. You should also research which niches are underserved by other lawyers so that you can fill a gap in the market.