Digital marketing is vital for any business in the modern age. Your digital marketing agency should be providing you with reports that show the progress of your campaigns, how well your website is performing, and what areas need improvement. After all, what good is a marketing agency if they can’t show your how great their efforts are for your business. At Mindful Coding Solutions, we try to provide you with everything you need to know exactly how our marketing strategy is going. Here are three essential reports you should be receiving from your digital marketing agency.
The first report should show the progress of your campaigns, including any successes or improvements that have been made.
Any successful digital marketing campaign should show progress, and this goes for any agency you might be working with. The first report you get from your agency should show not only how your campaigns are doing, but also where there is room for improvement. This will give you a clear idea of what is and isn’t working so that you can make changes as needed. Additionally, it is always helpful to see successes in order to know what tactic to continue using or employ more often!
Campaign metrics for paid advertising can be overwhelming at times, so we provide you only with what you need to see and leave the rest for the professionals. Ideally, you should know how much you are spending, what each lead costs, and what the overall advertising picture looks like. Instead of showing you 20 different numbers and overcomplicated graphs, we will show you just enough that makes sense.
The second report should detail how well your website is performing.
As your website becomes more popular, it’s important to track how well it’s performing. The second report from your digital marketing agency should detail all of the relevant metrics, including page views, unique visitors, bounce rate, and time on site. This information will help you fine-tune your website and improve the user experience. With a little effort, you can ensure that your website is always performing at its best.
You might have people that find your website and “bounce”, which means they don’t find relevant content for what they are searching for, and leaving immediately. We will do our best to make sure your content is relevant to your niche and engages previous and potential customers.
The third report should identify areas that need improvement within your digital marketing strategy.
A digital marketing agency should provide you with reports that show how your campaigns are performing and where there is room for improvement. The third report should identify areas that need improvement within your digital marketing strategy. This could include things like SEO tactics, social media engagement, or email marketing conversion rates. By identifying these areas of improvement, you can make changes to your strategy that will help boost your results.
Perhaps you might need some extra content to be published on your social media, or maybe a new generation of ads for your Facebook campaign. We will give you some great suggestions to improve business for you overall.
If you’re in need of an awesome agency to get you more customers, more projects, more jobs, and more money, then please get in touch with Mindful Coding Solutions today. Website development, search engine optimization, graphic design, paid advertising; these are just some of the methods we use to get your business noticed by the right people. We would love to hear about your business and see how we can make it shine. Contact us using any one of the methods provided on our contact page.