If you’re running a business, it’s important to use high-quality images on your website and in your marketing materials. And while stock images can be a quick and easy option, using client images is often a better choice. At Mindful Coding Solutions, we do use stock images occasionally from our partner at Dreamstime, but your own images really help to tell your story best. Here are three reasons why.
Client images are unique and will help your business stand out from the competition.
Images are a very important part of any website or blog. People are visual and will respond better to images that they can relate to. Stock images are fine, but they can be quite generic and may not really represent what your business is all about. Client images, on the other hand, are unique to your business and will help you stand out from the competition. Think about it – when you’re looking at a website or blog, what do you pay more attention to? The pictures or the text?
We realize that your own photos can more easily paint a picture of how to feel about your business, and prefer them over using stock images. Maybe you’d like to shine a light on one of your employees or site photos of a project well-done.
Images of real people using your products or services give potential customers a better idea of what they can expect from your business.
Customer images are worth a thousand words. Or, in the case of your business, maybe a few million dollars. Here’s why customer images are better than stock images for marketing your business: They show potential customers that you have happy customers . . . People who are using and enjoying your products or services just like they would. And if those people look like them, even better! This can be an extremely powerful way to increase confidence in your products or services. It builds social proof and credibility for your brand.
It’s that social credibility that lends itself to establish your brand with your existing and potential customers. When we provide content for your customers, we want to show people exactly how great you are at what you do. Our social media marketing efforts go a long way in getting your brand out there in the public eye and really show your worth in your industry.
Using images of actual clients also helps to build trust and credibility with potential customers.
When it comes to marketing your business, using images of actual clients over stock images can be a great way to build trust and credibility with potential customers. Here are three reasons why client images are better than stock photos: First, when people see images of real people who have used your product or service, they can directly relate to them and see how your business has helped others just like them. Second, seeing happy customers can help instill confidence in potential new customers that they will also be satisfied with your offering. Stock images do that, but not as well as real photos can.
Whether its a new roof, a solar installation, a recent bathroom remodel, or a new set of dental implants, we can help get that imagery out to your potential customers and suggest to them that you are a leader in your industry.
We have an extensive set of niches that we’ve provided content to over the years, which include: medical, roofers, law firms, and solar companies. We’d like to be the people that help your company shine and look forward to our first virtual meeting. Please get in touch with is with our all-purpose contact page, where you can call us, send us an email, or set up a virtual meeting.